7 Steps to Building a Personal Brand as a Coach in Ireland
Over the past five years, I’ve had the privilege of working with 100’s of coaches across Ireland. I’ve listened to their stories — why they started, the transformation they went through, and what has made them successful. One thing always stands out: the coaches who thrive are the ones who have a clear personal brand and the confidence to show up consistently in their niche.
This is one of the reasons I created VISIBLE – The Kick Starter — a strategic, visual and practical experience that gives you everything you need to stand out in your niche and start making money doing what you love.
Let’s break it down using the proven StoryBrand framework to guide you through the 7 essential steps of building your personal brand — and how VISIBLE supports each one.
Step 1: Clarify the Problem You Solve
(A Character with a Problem)
Your ideal client is the hero — and every hero starts with a challenge. Before they invest in coaching, they need to know you get their struggles. In our brand strategy session, we’ll identify the core problems your audience faces (in their words), so your messaging connects deeply and immediately.
Step 2: Position Yourself as the Guide
(They Meet a Guide)
You’re not the hero — your clients are. But every hero needs a trusted guide. We’ll shape a message that presents you as the empathetic expert — someone who’s walked the path, understands the pitfalls, and can gently light the way forward.
Step 3: Show a Clear Plan
(Who Gives Them a Plan)
People don’t buy coaching — they buy clarity and confidence. In VISIBLE, you’ll create a step-by-step plan your ideal clients can see themselves following. We’ll structure your offers in a way that feels tangible and trustworthy — removing overwhelm and building momentum.
Step 4: Call Them to Action
(And Calls Them to Action)
Even the most inspired people won’t act if they don’t know what to do next. We’ll develop clear, consistent calls-to-action across your website, social content, and emails — so every touchpoint moves people closer to working with you.
Step 5: Help Them Avoid Failure
We’ll surface what’s at stake — not with fear, but with honesty. What happens if they stay stuck? By gently naming the consequences of inaction, you’ll highlight the real cost of doing nothing and show why your support matters now more than ever.
Step 6: Paint the Picture of Success
Success looks different for everyone — so we’ll define what it looks like for your clients. Whether it’s confidence, clarity, income, impact or freedom, we’ll make sure your messaging shows the positive transformation waiting on the other side of saying yes.
Personal Brand Success Stories: Inspiring Client Case Studies from Ireland
Vicky Shilling is a Dublin-based certified Self-Belief Business Coach who specialises in helping solopreneur health professionals—such as nutritionists, personal trainers, yoga teachers, and health coaches—overcome self-doubt and build thriving, sustainable businesses .
What She Does
Vicky focuses on empowering wellness entrepreneurs to transform their expertise into income by addressing mindset barriers and fostering self-belief. She offers a range of services, including:
1:1 Coaching: Personalized sessions aimed at shifting self-doubt and enhancing business confidence.
Launch Confident Power-Up: Support for entrepreneurs ready to introduce new offers to the market.
Platform Audits: Reviews of online presence to improve client attraction and engagement.
Resources
Vicky is the author of Just Start Now, a book that addresses the mindset pitfalls faced by new wellness solopreneurs and offers practical solutions to build confidence and take action . She also hosts the Just Start Now podcast, featuring solo episodes with actionable advice and interviews with experts in the wellness industry.
For more information about her coaching services, book, and podcast, visit her official website: www.vickyshilling.com
Negar Farah is a leadership and career coach specializing in supporting management consultants, particularly those in mid-level positions, to navigate career transitions and achieve a fulfilling work-life balance.
Professional Background
Negar has over 20 years of experience in strategic change, culture enhancement, and people experience optimization. She previously held a leadership role at Accenture, where she focused on guiding individuals and organizations through transformative changes.
Coaching Services
Through her practice, Negar Farah Coaching & Consulting, she offers:
1:1 Coaching: An eight-week program with a custom-designed roadmap to empower clients and align their careers with personal aspirations.
Group Coaching: Programs focusing on self-coaching, purpose discovery, productivity mastery, and holistic career-life planning.
Strategic Consulting: Collaborations with organizations as a strategic change and culture ally for transformation leaders.
Negar hosts The Consulting Game, a podcast aimed at management consultants seeking clarity and direction in their careers.
Negar is passionate about creating vibrant, purposeful work environments and empowering clients to foster positive habits, rekindle motivation, and pursue ambitions with confidence.
For more information, you can visit her official website: negarfarah.com.
Georgie Durcan, often referred to as "The Soul Coach," is an Irish life coach, intuitive healer, motivational speaker, and meditation teacher based in Greystones, County Wicklow. With over 15 years of experience, she specializes in guiding individuals on their paths of self-discovery and transformation, helping them reconnect with their authentic selves and manifest lives they truly love.
What She Does
Georgie offers a range of services designed to support personal growth and spiritual development:
1:1 Soul Sessions: Personalized coaching and healing sessions that combine intuitive guidance with practical tools to help clients overcome challenges and align with their true selves.
SOS Intensive: An immersive program focused on deep healing and transformation.
Soul Circle: A community offering group coaching, workshops, and support for ongoing personal development.
School of Soul Membership: An online platform providing access to resources, meditations, and teachings aimed at fostering spiritual growth.
Retreats and Speaking Events: Opportunities to engage with Georgie in person, participate in transformative experiences, and learn from her teachings.
Background and Approach
Georgie's approach integrates various modalities, including life coaching, intuitive healing, meditation, and yoga. She is also a psychic, medium, and channel for angels and spirit guides, which she incorporates into her work to provide holistic support to her clients. Her mission is to empower individuals to trust their intuition, embrace their truth, and consciously create joyful, purpose-driven lives. georgiedurcan.com
Podcasts
Georgie hosts two podcasts aimed at supporting listeners on their spiritual journeys:
Another Way Podcast: A show that offers practices, tips, and rituals to help individuals connect with their true selves and create lives they love. Apple Podcasts
The Soulful Life Coach Podcast: A podcast providing guidance and support in areas such as stress, loss, overwhelm, and anxiety, offering spiritual solutions to help listeners find inner wisdom and clarity. Apple Podcasts
For more information about Georgie Durcan and her offerings, you can visit her official website: georgiedurcan.com
What You Get with VISIBLE – The Kick Starter
VISIBLE is not just another strategy session or photoshoot. It’s an all-in-one personal brand kickstart for coaches ready to get visible and grow.
You get:
A deep-dive personal brand strategy session (in-person or online)
A personal brand portrait session (25 professional images in studio or on location)
An Instagram makeover + featured story on an SEO-optimised blog
📸 And yes — personal brand photography is built in. It’s not an extra. It’s essential.
Let’s Make You VISIBLE
If you’re thinking…
I want to be a coach, but I’m not sure how to stand out
I need a brand that feels like me
I want to make money as a coach but don’t know where to start
…then VISIBLE – The Kick Starter is your next step.
This is your invitation to create a personal brand that’s clear, compelling and completely aligned with who you are.
📍 Based in Wicklow, working with coaches all over Ireland — online and in-person.
My VISIBLE Kick Starter program is here to support you with in-person bespoke personal brand strategy sessions and photography bringing you clarity, confidence, and a creative spark. Let’s make your brand feel like you—and make sure the right people see it.
READY TO BOOK A SHOOT? Learn What shoot suits you HERE. Check out my PORTFOLIO to see how we can bring your story to life.
