Building a Business with Purpose: Georgy Dillon's Journey into Women's Fitness & the Power of Brand Photography
Introducing Georgy Dillon and Her Mission in Women’s Fitness
Georgy Dillon, a mother of three and a Women's Fitness Expert specialising in pregnancy and postnatal exercise, recently joined me for a Brand Story Shoot at The Visible Business. As a core corrective specialist, she is passionate about helping mothers feel strong and supported throughout their journey. Seeking to authentically showcase her personality and the story of Georgy Dillon PT, she wanted professional brand photos that truly reflect her mission.
Rewinding to 2019, the concept of Georgy Dillon was born, following the birth of her first daughter, when she realised a major gap in accessible, reputable fitness guidance for new mothers.
Why Building a Business with Purpose Matters
A purpose-driven business isn’t just about offering a service, it’s about making a real impact. For Georgy, that impact became clear when she struggled to find reliable resources on how to exercise safely as a new mother.
When she became pregnant with her second child, she discovered that there was just as little guidance available for expectant mothers.
“Mothers who not only wanted to exercise and keep aches and pains at bay but also wanted to know how to support their bodies - especially with another little one running around!”
Determined to change this, Georgy trained as a pre and postnatal personal trainer. In January 2021, after the birth of her second daughter, she officially launched her business. Offering both online services and 1:1 coaching in South Dublin, Ireland, she set out to make exercise accessible, supportive, and, most importantly, enjoyable for mothers.
Her mission is simple: to help mothers and mothers-to-be carve out much-needed "me time", feel empowered in their bodies, and rediscover the joy of movement.
The Role of Brand Photography in Communication
At The Visible Business, my mission is to help female entrepreneurs elevate their personal brands through impactful photography. Strong brand photography doesn’t just showcase a business, it tells a story and resonates with the right audience.
When Georgy first approached me, she knew exactly what she wanted:
Photos that reflected her personality, values, and identity.
A visual narrative capturing the journey of motherhood, from pregnancy to postnatal and beyond.
Professional yet relatable imagery that would connect with her audience.
Brand Photography
“I wanted my brand photography to show who I am - to give people an insight into my personality and values: empowerment, care, relatability, and professionalism. I needed images that would tell my story and create a strong connection with my audience.”
Beyond aesthetics, it was crucial that these photographs seamlessly integrated across Georgy’s website and social media platforms, ensuring brand consistency and a cohesive visual identity.
Georgy highlights that “the photos have really helped me connect better with my audience, seeing me in both professional and more relaxed poses helps them to truly paint a picture of me as a person before working with me.”
Tips on How Entrepreneurs Can Visually Represent Their Values Through Brand Photography
For over six years, I’ve had the privilege of running The Visible Business, helping countless entrepreneurs confidently step in front of the camera and bring their brand stories to life.
Many of my clients, including Georgy, come to me feeling nervous about being photographed. It’s completely natural! But my goal is to make the experience smooth, enjoyable, and empowering.
“Eva made the whole experience from start to finish so enjoyable and streamlined. I was nervous on the day of my shoot, as getting my picture taken is not something I’m overly confident with, but Eva made me feel so at ease.”
If you book a package with me, there are several steps involved:
Step 1: Brand Story Clarity Call
Before I ever pick up the camera, we start with a Brand Story Clarity Call. This is where we align your photo shoot with your brand’s purpose, personality, and goals - ensuring that every image reflects who you truly are.
Step 2: Covering the Essentials
To create a cohesive and visually powerful brand, we go through a checklist that includes:
✔️ Brand Colours – How to subtly incorporate them into your shoot for brand consistency.
✔️ Hairstyles & Makeup – Choosing a look that represents you authentically and makes you feel confident.
✔️ Poses & Body Language – We recently did a deep dive on easy-to-do poses over on The Visible Business’ Instagram, check it out for inspiration!
“Eva thought of EVERYTHING and took a lot of the worry out of it for me. I came away feeling so happy and almost tearful from how well the morning had gone.”
Brand photography isn’t just about taking pictures, it’s about telling your story, embodying your values, and connecting with your audience in a meaningful way. When done right, it becomes a powerful tool in helping your business stand out and make an impact.
Ready to Visually Represent Your Brand’s Purpose with Confidence?
Great news! The Visible Business is offering an exclusive 15% off all shoot types now through to the 10th of March, just use the code EVA15.
So, if you’re ready to elevate your brand and create powerful visuals that truly represent your business, let’s chat!
About The Visible Business
Founded by Eva Blake, The Visible Business combines expert brand photography with strategic marketing insight. Whether in the studio or at stunning outdoor locations in Kilmacanogue, Co. Wicklow, Ireland, we create images that tell your unique story with confidence and authenticity.
📸 Book your session today and bring your brand to life!
Email Eva at eva@thevisiblebusiness.ie, or book our signature offering The Brand Story Shoot HERE.
