Bringing Marketing Expert Carmel Connolly's Brand to Life
Capturing the Essence of Carmel Connolly’s Creative Personality
At The Visible Business, my goal is to help entrepreneurs and business owners in Ireland tell their story through powerful brand photography and storytelling. When Carmel Connolly, a strategic marketing consultant, approached me for a branding photography session, I knew this was an opportunity to bring her colourful and fun personality to life. Carmel chose my two hour in-studio Portraits & Content package, SHINE with a professional make up artist - which allowed us plenty of time to capture a variety of lifestyle portraits, set-ups and story telling detail shots.
Carmel’s business is built on a deep understanding of marketing, not just as a function, but as a strategic tool that connects businesses with their audiences in a meaningful way. She helps business owners move beyond short-term campaigns and instead create strategies rooted in insight, clarity, and impact.
“Marketing is about connection, and brand photography is a powerful tool for storytelling. I wanted my brand to feel as intentional, professional, and human as the work I do for my clients.”
As someone who understands the importance of storytelling in marketing, it was so refreshing to hear how Carmel knew her brand photography needed to be just as intentional and compelling as the work she does for her clients.
Why Carmel chose to invest in Professional Brand Photography as a business consultant.
As Carmel’s business evolves to focus more on consultancy, mentoring, and training, she wanted her brand to reflect this shift. She needed images that will help her communicate her story - her professionalism, her strategic mindset, and her passion for helping businesses market smarter.
Marketing is about connection, and the right visuals can make all the difference. Carmel shared “I always say to clients and prospective clients that investing in brand photography isn’t just about having great images; it is about creating a brand presence that truly represents their expertise”
She wanted to ensure that every touchpoint, including her website, social media, and marketing materials, reflected the same level of quality and professionalism she brings to her clients.
The Experience: Making the Process Easy and Enjoyable
It is my goal to make the process as seamless and enjoyable as possible. Carmel is more accustomed to working behind the scenes - planning campaigns, content, and strategy - rather than being in front of the camera. However, she embraced the experience wholeheartedly!
Through a Brand Clarity Call and the guidance available on my site, I help clients prepare for their photoshoot, covering everything from wardrobe choices to small but impactful details like props and nail polish. Carmel thoughtfully planned how she wanted to present herself, ensuring every element reflected her brand’s message. On the day of the shoot, we focused on creating a relaxed and natural atmosphere. My approach is always about bringing out the genuine personality of my clients, and Carmel’s warmth and expertise shone through in every shot. It was a collaborative experience, and I loved seeing her confidence grow as we progressed through the session.
*For more pn this check out my recent Instagram posts, where I share expert tips, including Five Tips to Prepare for a Successful Photoshoot.
The Impact: A Cohesive and Confident Brand Identity
When Carmel received her final images, she told me how much of a confidence boost it was to see herself reflected so authentically. These photos weren’t just about looking professional, they captured her essence as a strategic marketer, mentor, and consultant.
As we found out earlier, Carmel wanted her photos to consistently sit across all brand touchpoints, so I’m delighted they will feature on her website, social media, and marketing materials, as well as in case studies, executive consultancy work, and collaborations with LEOs. The photos reinforce her brand’s professionalism and expertise, making a lasting impression on potential clients and partners.
In industries like lifestyle retail, e-commerce, and hospitality, where Carmel has extensive experience, telling the right story is crucial. Through this branding session, we created visuals that do exactly that.
It was a pleasure working with Carmel and helping her bring her brand to life. Seeing her step into her story with confidence is what makes my work so fulfilling. Thank you, Carmel, for trusting The Visible Business to capture your journey!
Carmel Connolly
“Receiving the photos was an instant confidence boost. Seeing the final images, I felt like me. Eva captured the essence of what I do and, more importantly, why I do it.”
Do you need a Personal Branding Photography Session?
If you are ready to elevate your brand, I would love to work with you to create imagery that reflects your story. As mentioned, Carmel’s chose our SHINE package, which costs €975+VAT. Some of the features include:
A Brand Story Clarity Call
Access to The Light Space Studio in Wicklow
Personalized Portraits
Product and Prop Shots
A Fun, Supportive Environment
Professional Hair and make up on-site (priced separately)
60 High-Quality Images (Option to purchase full gallery post review 300 +)
About The Visible Business
Founded by Eva Blake, The Visible Business combines expert personal brand photography and story telling content in one session. We also provide marketing support beyond the photos if you would like to read more just click here - VISIBILITY Kick Starter. Whether in the studio in Kilmacanogue, Co. Wicklow, Ireland or at stunning indoor & outdoor locations we create images that tell your unique story with confidence and authenticity.
Email Eva at eva@thevisiblebusiness.ie, or read more about our signature SHOOTS
“Marketing isn’t just about telling a story—it’s about telling the right story, in a way that resonates. And these images are now part of mine. Thank you, Eva.”
